Boat Safe

Campaign & Multimedia Design

Boat Safe is a responsible boating awareness campaign developed during my internship at IVE Group. Working from a previous project brief, I was tasked with creating multimedia collateral for a campaign focused on improving watercraft safety and encouraging more responsible boating behaviour across Australia and the Pacific.

The project aimed to raise awareness around vessel safety, maintenance and purchasing while encouraging behavioural change among boat owners and the wider boating community. Designed for vessel owners, boating stakeholders, regulators and the general public, the campaign focused on delivering clear and engaging communication across multiple touchpoints.

The project involved the development of a range of campaign collateral designed to support the Responsible Boat Owners initiative for organisations including the Boating Industry Association (BIA), the Australian Recreational Boating Safety Committee and the Australian and New Zealand Safe Boating Education Group (ANZBEG). Visually, the work focused on creating clear, accessible and engaging communication that balanced professionalism with strong public awareness messaging.