Sip Happens

Branding and Packaging

SipHappens is a cocktail branding and packaging project centred around creating a playful and elevated drinking experience through bold visual identity and user-focused packaging design. The project explored how packaging can become part of the overall brand experience, rather than simply acting as a container.

Built around a fun and social brand tone, the identity combined expressive typography, vibrant visuals and cohesive packaging elements to create a brand that felt energetic, memorable and contemporary. A major focus of the project was the user experience surrounding the packaging itself, ensuring the design felt engaging, functional and visually impactful across every touchpoint.

Visually, the project combined bold layouts, playful typography and strong brand consistency to create a packaging system that felt both eye-catching and highly considered, resulting in a brand identity that balanced personality with a refined visual direction.